Real Good Juice Co., a smoothie and juice chain that first opened in 2014, have announced that they are rebranding with a new store in Chicago's trendy River North neighborhood near AMLI River North.
After their 2014 debut in Old Town, Real Good Juice Co. has been looking to expand, and has finally found a new home in River North. While their Old Town location focuses mostly on smoothies and juices, the new River North location will be selling hot food such as grain bowls with salmon. Due to this change, the new store will be called Real Good Stuff Co.
The new location, at 701 N. Wells Street, is walking distance to many of Chicago's office buildings and luxury short-term rental apartment complexes. Because of this, the store owners are anticipating a large amount of daily foot traffic and increased sales during lunchtime.
Real Good Stuff Co. founder Jon Schiff envisions the new store as a sort of "corner store food hall experience," and says the company has been building towards this for a long time. In addition to the new River North location, Schiff aims to bring the new concept to two more Loop locations next year, with eventual plans to expand to nearby states like Wisconsin and Michigan. The proposed Loop locations would aim to capitalize on the area's rich theater community and would be able to serve many of the temporary residents that come to Chicago to perform in Broadway musicals and plays.
On October 11, the date Schiff is aiming to open the new River North location of Real Good Stuff Co., be prepared to pick from a variety of food and drink options. Customers will have the choice between a hot bar, grain bowls, salads, Amish chicken, tofu or a "Snack Shack" that provides coffee, frozen yogurt and other tasty treats. Real Good Stuff Co. will have something for just about everyone, they say.